YOU CAN TYPE A to Z
Plant Flower is an interactive web project that investigates how people in contemporary society perceive and consume nature, and how digital technology mediates—and distorts—this relationship. The work is realized through a combination of illustration and coding, and begins with the process of reconstructing a variety of flowers collected in the Bremen region through the symbolic system of the alphabet.
The project approaches typography not merely as a tool for conveying meaning, but as a system that classifies and standardizes the world. A structure in which images of nature are input and output through the alphabet and the keyboard reflects contemporary ways of reducing nature to language and data. Assigning each letter to a specific flower functions as a device that reveals how nature’s diversity and context are simplified and erased within typographic order.
Here, flowers are no longer objects of observation; they operate as characters entered via the keyboard. The audience generates digital flowers through typing, yet this act cannot replace the act of planting—it is a symbolic gesture from which physical contact with nature and ecological responsibility have been removed. Plant Flower exposes the contradiction of a society that claims to protect nature while remaining absorbed in digital interfaces, and asks again what it truly means to “plant” beyond the standardized images of digitized nature.
Graphic Designer : based in Bremen
Email: korh@hfk-bremen.de
Instagram: @cnluv_
Keumjung is a graphic designer who blends branding, visual design, and interactivity to create thoughtful and engaging experiences. Her background in experience design has taught her how design can move beyond aesthetics to build meaningful connections. She is especially interested in projects that merge design and technology to craft cohesive brand identities and web experiences. She is based in both South Korea and Germany and is currently pursuing her master’s degree at the University of the Arts Bremen.